Customers page Examples
Customer pages are social proof engines. The strongest ones lead with outcomes, not logos.
35 sites scored and annotated
Travelperk
Business travel management platform with a clean enterprise landing page. Travelperk's ability to consolidate travel booking, expenses and policy in one platform is communicated effectively.
Greenhouse
Enterprise ATS with a landing page that positions structured hiring as the differentiated value. Greenhouse's Structured Hiring methodology is well-communicated as a competitive advantage.
GoCardless
Global direct debit platform with a clean landing page that communicates the open banking vision clearly. GoCardless's geographic coverage map is a compelling visual for international payment teams.
Apollo
Sales intelligence platform with a landing page that leads with data scale (275M+ contacts). Apollo's free plan with immediate access is a strong acquisition driver that the landing page communicates well.
Ada
Enterprise AI customer service platform with clean positioning. Ada's emphasis on resolution rates rather than deflection metrics is a matured positioning that resonates with support teams.
Coda
Document-spreadsheet hybrid platform with a well-executed landing page. Coda's challenge is communicating flexibility without making the product seem overwhelming - handled adequately.
Frontify
Enterprise brand management platform with a clean landing page that demonstrates the brand portal product clearly. Frontify's editorial quality mirrors the brand design discipline it helps customers maintain.
Contentsquare
Enterprise digital experience analytics platform with a clean landing page that demonstrates the heatmap visualization product clearly. The enterprise case study section builds appropriate credibility.
Rootly
Incident management platform with a clean enterprise positioning. Rootly's Slack-native hero correctly shows the integration where engineers are already working.
Wiz
The fastest-growing cloud security company with a landing page that communicates scale and depth without security theater. Wiz's risk graph visualization is one of the most effective product hero images in enterprise SaaS.
Typeform
The platform that reinvented form design with a landing page that embodies its own product philosophy. Typeform's use of conversational design patterns in its marketing is genuinely distinctive.
Intercom
Enterprise customer service platform that leads with AI outcomes rather than channel features. Intercom's consistent brand evolution through the AI transition is a masterclass in category leadership.
Zapier
The original automation platform with a landing page that has evolved gracefully with the product. Zapier's app grid is simultaneously proof of breadth and a conversion tool - visitors see their tools listed and convert.
Airtable
The platform that defined structured no-code databases. Airtable's landing page communicates product flexibility through real view examples without overwhelming with feature breadth.
ClickUp
Comprehensive project management platform with an energetic landing page that communicates feature depth. ClickUp's challenge is showing 100+ features without overwhelming first-time visitors - handled adequately.
Miro
Visual collaboration platform with a landing page that matches the product's creative energy. Miro's illustration-forward aesthetic communicates collaboration playfulness without sacrificing enterprise credibility.
Dovetail
Category-defining customer insights platform with a landing page that reflects the research tool's own quality. Dovetail's editorial lightness is a confident design choice in a space prone to feature lists.
Incident.io
The reference standard for incident management landing pages. Incident.io's use of a real Slack workflow in the hero is a masterclass in meeting the user where they already are.
Retool
The definitive internal tools platform with a landing page that demonstrates product quality through actual interface screenshots. Retool sets the standard for how complex B2B builders should present themselves.
Sanity
Design-leader CMS with a landing page that earns every pixel. Sanity's editorial aesthetic is distinctive in developer tooling and the Studio preview leaves no doubt about what the product does.
Synthesia
Enterprise AI video platform with exceptional landing page execution. Synthesia's use of the actual avatar technology to demonstrate itself is meta-proof that works.
Voiceflow
Polished conversation design platform with a hero section that immediately communicates the product. Voiceflow sets the standard for how no-code AI builders should present their interface.
Sierra
Reference-tier enterprise AI landing page. Sierra's dark minimalist aesthetic signals premium positioning immediately, and the decision to show real conversation outcomes over feature lists is exactly right.
HubSpot
Pioneered the inbound-marketing SaaS look but the homepage has accumulated complexity faster than it's been simplified. Six Hubs on one hero is too many.
Snowflake
Solid enterprise polish but increasingly buzzword-heavy. The AI rebrand has crowded the previously clean product story.
Datadog
Datadog's homepage is functionally a product catalogue - appropriate for the buyer, but heavier than ideal for new visitors.
Deel
Big, confident, photographic - exactly the visual register a global mobility buyer wants. The country picker as a marketing device is a small but smart touch.
Klaviyo
The clearest example of ICP-specific positioning beating generic "marketing platform" pitches. Klaviyo refuses to compete on B2B SaaS turf and the homepage commits to that choice.
Mixpanel
A polished, slightly safer cousin of Amplitude. The illustration-heavy approach feels more PM-friendly and less data-team-coded.
Amplitude
Still the canonical enterprise analytics homepage. Charts above the fold communicate the product instantly to a data-literate buyer, though the multi-product expansion has started to crowd the hero.
Ramp
Per Themasterly's fintech design framework analysis, "Ramp chose savings" as its single hero metric. The animated savings counter is the homepage's spine; every section underneath ladders into it.
Mercury
Recognisable without a logo. Mercury's custom typeface and restrained navy palette make it look like nothing else in fintech. Per Themasterly's 2026 fintech design analysis, "Mercury's dark palette and custom typeface are recognizable without a logo."
Supabase
The most disciplined version of the Linear aesthetic in infra. Hero animation is the actual product's query playground, recorded live.
All 35 sites shown
Get your SaaS site scored free.
Agent Crisp runs a full CRISP audit in 60 seconds.