Data Report - 2025

The State of SaaS Design

Aggregated data from 1063 scored SaaS websites. What separates good design from great in B2B software.

1063 Sites scored

3.4/5 Average CRISP score

Productivity Most represented industry

Score distribution

How do SaaS websites score across the 1 - 5 CRISP scale?

39

1/5 Failing

25

2/5 Weak

484

3/5 Mixed

466

4/5 Strong

49

5/5 Excellent

Industries by design quality

Average CRISP score per industry, highest first.

1 Design / no-code 3.9/5 2 Dev tools / infra 3.7/5 3 Security / identity 3.6/5 4 Fintech 3.5/5 5 Marketing / CRM 3.5/5 6 AI 3.4/5 7 Analytics 3.4/5 8 HR / payroll 3.4/5 9 Productivity 3.4/5 10 SMB hosting 3.3/5 11 Health / wellness 3.2/5 12 Ecommerce 3.1/5 13 EdTech 3/5 14 Enterprise legacy 2.1/5

Industries by coverage

Number of sites scored per industry.

1 Productivity 511 sites 2 AI 186 sites 3 Dev tools / infra 106 sites 4 Fintech 51 sites 5 Marketing / CRM 41 sites 6 Design / no-code 37 sites 7 Analytics 37 sites 8 Health / wellness 24 sites 9 HR / payroll 22 sites 10 Security / identity 17 sites 11 Ecommerce 14 sites 12 EdTech 7 sites 13 Enterprise legacy 7 sites 14 SMB hosting 3 sites

Page types

Which page types are most represented in the gallery.

Landing page 1013 sites Pricing page 141 sites landing 50 sites pricing 36 sites Docs 35 sites Customers page 23 sites customers 12 sites docs 12 sites

Design styles

The most common visual styles across scored sites.

Minimal 1003 sites Light mode 896 sites Dark mode 151 sites Editorial 54 sites Terminal aesthetic 31 sites Bold typography 29 sites Photographic 21 sites Gradient mesh 16 sites Illustration-led 13 sites Glassmorphism 3 sites

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